Connecting Brand Goals to Strategic Action

My name is Krista and I’m an experienced content strategist, manager, and marketing lead. I’ve spent over 20 years honing my craft as a writer and the last 10 developing high-performing cross-functional teams. I help B2B companies build go-to-market plans that increase brand awareness and generate and convert leads, while giving internal stakeholders the tools they need to be successful with clients.

From an internal perspective, this means helping writers and marketers develop professionally, defining and implementing business architecture frameworks and tools (including AI) that optimize processes and enable efficiencies, and working with executive leadership to connect strategic priorities to tactical action.

All that said, I’m never afraid to roll up my sleeves and dig into the details of the perfect headline, social post, or thought leadership piece. My portfolio shows a range of content types and digital deliverables, as well as projects I’ve spearheaded as part of a full-stack content strategy. I hope you enjoy it — and I’d love to speak directly about how we can work together.