Greener Acre
Alumnus Victor Xie’s clothing line is rooted in stories, community
For most new businesses, choosing a name is a high-stakes game. But for founder of Green Acre clothing, Cal State East Bay alumnus Victor Xie (the TV show was well before his time) it was more a question of storyline. One that includes passion-driven millennials trotting from jungles to cityscapes to beaches while talking about blogging, gaming, posting, filmmaking and producing their own music.
The thing they have in common? They’re all wearing hats, tees and hoodies printed with two delicate leaves crossed at the stems and the words “Green Acre” arching across the front.
And while Xie (B.S. ’14, Business Administration), like many sharp content marketers, is making Green Acre synonymous with a lifestyle (in this case chasing after self-invention with little more than a T-shirt on your back and camera slung around your neck) the clothing line is underpinned by a much humbler mission: To support and inspire the creativity and untapped potential of underserved youth — especially in Oakland.