Report: Transformations in B2B Go-to-Market Design: Connecting Strategy to Execution
We’ve had the great privilege of working alongside hundreds of B2B clients as they undertake the process of defining or revising a commercial strategy and implementing organizational change.
This report, “Transformations in B2B Go-to-Market Design: Connecting Strategy to Execution,” coalesces the project expertise and market experience of professionals from Integration’s international Marketing & Sales practice. Our organizational structure, which approaches projects by functional expertise rather than product or sector, had enabled us to leverage insights from more than 20 diverse industries to build, test and refine our go-to-market methodology.
At Integration, our differential centers on embedding our work in the daily reality of our clients. For us, there is no other way to understand the challenges a business is facing. We believe this dedication to knowing our clients’ realities is the key to developing bespoke recommendations, and generating true, lasting transformation.
